Breaking the Silos: Driving Change in a National Broadcast Network

Client

A leading national television broadcast network with multiple channels and digital streaming extensions.

Situation

The client faced an urgent need to modernize operations amid industry disruption:

• Departmental silos between broadcast, digital, and ad sales led to inconsistent strategies.
  
  

• Resistance to change slowed adoption of digital-first initiatives.
  
  

• Operational inefficiencies caused delays in content rollout and revenue leakages.
  
  

• Employee morale was declining due to lack of clarity on transformation goals.
  
  

Strategic Approach

Phase 1 – Change Readiness Assessment

• Conducted stakeholder workshops to identify barriers to adoption.
  
  

• Mapped cultural and organizational pain points across divisions.
  
  

Phase 2 – Change Management Office (CMO) Setup

• Established a central CMO to oversee transformation.
  
  

• Created a change roadmap with clear milestones and accountability frameworks.
  
  

Phase 3 – Implementation & Engagement

• Rolled out cross-functional teams bridging broadcast, digital, and ad sales.
  
  

• Introduced leadership alignment sessions to cascade a unified vision.
  
  

• Launched internal communication campaigns to improve transparency and buy-in.
  
  

Results

Why It Worked

• Change was owned by leadership and cascaded systematically.
  
  

• A dedicated CMO ensured accountability and focus.
  
  

• Employee engagement created a culture of participation, not resistance.
  
  

Client Quote

"What once felt like chaos is now aligned momentum. PD Advisors guided us through change with discipline and empathy."
— CEO, National Broadcast Network